Crafting an Authentic Brand Voice on Twitter

Guest host Katie Couric joins Kara to discuss the withdrawal from Afghanistan and lessons learned, possible outcomes of the California recall, and of course, Jeopardy! Plus, Friend of Pivot Nathan Allebach joins to talk about how he turned Steak-umm’s Twitter account into a truth bomb machine.

Check out the latest from Katie Couric at katiecouric.com, or on social media at @katiecouric. You can also subscribe to her daily newsletter, Wake-Up Call, here. AND you can pre-order her book, Going There, here.

Nathan Allebach covers internet culture, advertising, and media literacy discourse at nathanallebach.medium.com and on social at @nathanallebach. And of course, check out some of his best-known work on Twitter at @steak_umm.

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