The Challenger Sale
What You Will Learn
00:00
How to Reframe a Customer's Experience
"Cef 3 is rational drowning. You drown them with... Drag them under and just keep them there for as long as you can," he says. "You need to have something a real slap in the side of the face where they've never thought of it, which means you're the perfectly positioned to then help them fix it."
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