19min chapter

Consumer Code cover image

Leveraging Predictive Modeling For Retail Growth (ft. Hannibal Baldwin)

Consumer Code

CHAPTER

Predictive Strategies for Retail Expansion

This chapter explores effective strategies for using predictive modeling to identify optimal retail locations and ensure successful market entry. It emphasizes the importance of understanding customer segments and using analytical tools like SiteSonar to inform decisions in a proactive real estate process. The discussion includes insights into market analysis, risk assessment, and best practices from successful retail brands to optimize growth while navigating complexities in franchising.

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