The production effect allows our memory to associate the word with a distinct event, and thereby make it easier to retrieve later. Another way of making words stick is to enact them - imagining bouncing a ball while saying bounce a ball helps you remember as well. And this is the enactment effect, acting out the word that you're saying. So interesting stuff, it's good to know that the sort of neuroscience backs all these things up. But as English teachers that we've been doing these activities for all these years, and it's all backed up by neuroscience, which is quite nice to know. Let's move on to the next section.

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