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Dice CEO Phil Hutcheon on a Decade of Fighting Dynamic Pricing in the Ticketing Industry and Why the Mid-Market Is Their 'Superpower'

Strictly Business

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Building a Transparent Ticketing Experience

This chapter explores the creation of a ticketing platform born from a frustration with traditional ticket sales marked by high fees and lack of transparency. The narrative showcases the founders' journey in the competitive London market, focusing on community building, artist collaboration, and innovative features like the waiting list to enhance the concert experience. Technology plays a crucial role in connecting fans, refining musical discovery, and combating ticket scalping, ensuring a fair experience for true music lovers.

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