Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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The Role of Culture in Cleansing Clothes
The way in which consumers think or they desire cleanliness is related to a few aspects, one being how much effort they need to put on to clean clothes. So obviously we are present as a brand in places where the majority of these consumers would not have a washing machine. Yet even though there are differences culturally and in terms of practice, cleaning, you were able to find a platform that worked globally. And I'm sure to say that really, really dirt is good, has been, has been able to be translated pretty consistently around the world.
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