#79: Building Your B2B Demand Generation Engine | George Coudounaris on The LinkedIn B2B Growth Podcast
The B2B Playbook
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The Benefits of Demand Jen for B2B Marketing
Marketers should focus on quality of leads rather than quantity. Demand generation that's really well executed drives word of mouth in places marketers can't traditionally track, but buys hang out in all the time like forums and chat groups. The marketing that you're doing has a more positive real impact on the business. You see that through faster sales cycles and you're driving more word of mouth.
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