Good Good: Gardar Stefansson, CEO & Co-Founder
Hitting The Mark
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Branding Mistakes
i hate being negative, but i think people can learn so much from other people's missteps. We have a big mistake when we tried to introduce our energy drinks that were without the artificial sweeteners and only had natural ingredients. You know, we sold some of them, but the problem was that it was not in our category. And encourage my team to, you know, do i experiment and do it in action is always better than doing nothing.
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