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S2:E13 | How Logan Lyles Thinks About The Evolution Of Marketing to Nearbound and the "Who Economy"

How Leaders Think with Kenny Lange

CHAPTER

Embracing Nearbound Marketing

This chapter explores practical strategies for leveraging nearbound marketing, focusing on audience feedback and short-form video content to enhance trust. It advocates for a collaborative approach to content creation while emphasizing the importance of structured planning to simplify marketing efforts.

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