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The Evolution of Retail Arbitrage
Retail arbitrage becomes something that works less and less on the platform all of a sudden developing your own brand. Amazon's opening in China which is sort of a big piece of the story. The rise of Chinese merchants directly developing their own brands through Amazon for the US marketplace. A lot of these Amazon quote unquote brands are like HMXQ whatever or if you go to try to buy shoelaces or you know earbuds or whatever on Amazon.