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Mark Bergen on the Rise and Rise of YouTube

The Lawfare Podcast

CHAPTER

YouTube and Its Recommendation Engine

In the first four years of YouTube there was no software system to curate the and program the home page. Around 2010 their jobs are changed and we say like the kind of gradual implementation of a software algorithmic system for for picking the homepage and thenlike the YouTube feed. I know the people at YouTube some people thought that the way of having people inside staff pick curate videos for the home page was basically turning them into king makers and gatekeepers right? It felt antithetical to the company's culture they were also frantically trying to expand to every market including they had plans to go to China but they never went. They decided they didn't want to replicate this model in every single market and

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