The naming structure of the iphone is a little bit too iconic to just drop that entirely. We had some people saying maybe it would be a just the new ey phone ort ens like that, x i i i as that roman numeral, room for 13,. And then it would be x i v for 14. But you know the thing about, like just calling it the new ephone, if i could go back to that, it could, it could work.

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