Having a Better Product Than Your Competition

We use caal tracking as a mouse trap because it converts really well. It's the only lead type that requires a third party soft ware to work. So we get people in for call tracking at a alow fee, its 30 dollars a month. But one one thay, once i join us, we automatically track their forms as well. And then all of a sudden they're getting all their leads tracked with all their markting attribution. Su just by having that great product, and it's obviously better than our competitors, has allowed us to grow and compete,. even though we den with all these well funded competitors.