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Gaiko Insurance
The company grew immensely. It made the acquired like growth in its target market. When we went from just acquisitions to telling the story all great companies like wer goin ther wen, it moves beyond just targeting government employees to opening up to anybody. Non-government employees can also get their auto insurance through giko. And this is huge. The problem though, was that, in chasing this growth in this new market, the tight underwriting and pricing of risk didn't quite keep pace.