Why is Korea so obsessed with coffee?
5THWAVE - The Business of Coffee and Hospitality
00:00
The Coffee Craze in Korea
This chapter examines the evolving coffee market in South Korea, focusing on the impact of social media and emerging trends like the Nola Float. It highlights the balance between innovation and tradition, showcasing the opportunities for coffee brands to thrive in a culture that views coffee as an affordable luxury and status symbol.
Transcript
Play full episode
