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'DTC is a lot easier when money is free': Somos Foods CEO Miguel Leal on pivoting to wholesale

The Modern Retail Podcast

CHAPTER

How to Launch a Mexican Street Corn Recipe

Is it all about authenticity? Are there going to be more types of products like, for example, a mole or something like that, that maybe hasn't been on the American palette before. Or what do you see in terms of national appeal that will really work with expanding this brand? Yeah, when I think you're going to find this interesting, but that is another pivot that I forgot to mention. We have a team of chefs in Mexico that develop products for us.

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