The Importance of Holding on to Something Tight

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"I fall for this every single time. There's this delusion that this time I'm going to solve it right off the bat," he says of his creative process. "You get in just enough into the tunnel that the light starts to disappear from where you came, and then it's just all dark." He adds: "Once you get lost, who helps you get unlossed?"

As they dreamed up iconic characters like Buzz and Woody, Pixar reinvented how animated movies are made. But first, they had to build a culture to make this magic possible. Pixar's co-founder and longtime president Ed Catmull and Oscar-winning Chief Creative Officer Pete Docter talk with Adam about how to spark and sustain creative collaboration. They also reveal the secret to great storytelling, discuss how to maintain and evolve a vision, and reflect on the lessons learned from working closely with the ever-enigmatic Steve Jobs. Transcripts for ReThinking are available at go.ted.com/RWAGscripts