Choosing a Niche Focus for Your Agency

When your niche focus is that you're able to actually communicate to someone's pain and what you need to think about when it comes to service based industries. Every single time the BD team was able to sell two and a half times the value of the revenue of those clients at the bottom they were able to fire the clients. Do not actively seek out business outside the niche but if you've already been in communication with a prospect client or someone comes back from vacation I would not say turn the business away. But as an entrepreneur and business owner is to learn how to say no, these are one of these instances that you likely should be saying no.