Is Paid Distribution a Black Box?

With the improvements of ai, and this especially within google and amazons ecosystem, theren also intitute some point interest with the new difference smart that you can create. And h that's not to say that we're going to be that ais ging to replace creatives or anything like that. I don't think that's going to happen. But it's easier to be smarter on a lot of these platforms because a lot of the hard decision making around optimization is already being done for you.