The Climate Question cover image

Does climate change have an ‘image problem’?

The Climate Question

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Climate Change and the Polar Bear

The polar bear is one of the things that people come to associate most with climate change. It's become a kind of ubiquitous visual metaphor and shorthand for climate change. Toby smith: In many ways, emotionally, it's a distant subject ter it's not something we all directly relate to. And actually now just polar bears, i don't think really are polar bears any more. They're climate bears.

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