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How to Sell Wine That Never Existed
Rudy: " counterfeiting of wine is you take the bottle and then re-put a new label on that bottle" The reason why I'm relying on here is that these wines are so, so rare that people wouldn't have tasted them before. But once you've paid two million dollars for a bottle of wine, you want it to be so good that you're probably just going, yeah, yes, I do have a good palette.