3min chapter

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The Basics of Growth Marketing: Engagement & Retention

a16z Podcast

CHAPTER

How to Scale the User Bases of a Service

The way that we'll often analyze us is looking at cohort analyses. And it just turns out that these curves, once you've looked at enough of them, surprisingly, you know, human nature, they all look kind of the same. For the good ones, they start to flatten out in the plateau. And then for the really good ones,. they'll actually swing back up. The third piece is keeping them. What we mean by engagement is actually interacting with them and seeing theira aus to andrew's three points of acquisition, engagement, retention.

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