12min chapter

Making the Fan cover image

Portals: The Best Tool to Reduce Friction in Your Customer Journey

Making the Fan

CHAPTER

Innovative Idea Generation and Behavioral Science Principles in Business

The chapter explores the fusion of art, science, and business in content creation, advocating for divergent thinking to foster creativity. It emphasizes the importance of depth and originality in idea development, rejecting the immediate focus on business feasibility. The speakers touch on their current projects, including a feasibility study utilizing behavioral science for data collection, concluding with gratitude to the listeners.

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