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#229 Former CEO Activision Blizzard, Bobby Kotick w/ Bing Gordon: Change the Game

Grit

CHAPTER

The Evolution of Gaming: From Skaters to Strategy

This chapter explores the journey of a gaming company, highlighting significant figures like Tony Hawk and their impact on iconic titles such as 'Pro Skater'. It delves into strategic decisions surrounding market acquisitions, the dynamics of mergers with larger entities like EA, and the subsequent challenges of adaptation. The discussion also emphasizes the creative processes within Blizzard and the shifts in game design philosophy leading to projects like Overwatch.

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