How I Built This with Guy Raz cover image

Rick Steves' Europe: Rick Steves (2021)

How I Built This with Guy Raz

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The Paradox of Free: Building a Travel Empire

This chapter discusses how a passion for budget travel can be transformed into a successful business by leveraging free offerings to cultivate brand loyalty. It interweaves personal anecdotes and industry strategies to illustrate the surprising benefits of sharing information freely.

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