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E018 - Represent Clo Founder: Building The Best Brand In The World (George Heaton)
First Things THRST
The Perennial Product
It's class because usually when you wear a track suit bottoms, you put anything in your pockets looks like you got a freaking tumor. And it just the trouser looks exactly the same. The first time me wearing them, I was in Ibiza. It can still look like a smart casual piece of clothing. You can dress it up so comfortable. But then he made me give it back to him. Then they got like three pairs. Yeah, I love that. We call it a perennial product, where it just it lasts a lifetime. Like you can buy it in 2020 or you can buy in 2030. It's not going out of fashion.
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