The Perennial Product

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

It's class because usually when you wear a track suit bottoms, you put anything in your pockets looks like you got a freaking tumor. And it just the trouser looks exactly the same. The first time me wearing them, I was in Ibiza. It can still look like a smart casual piece of clothing. You can dress it up so comfortable. But then he made me give it back to him. Then they got like three pairs. Yeah, I love that. We call it a perennial product, where it just it lasts a lifetime. Like you can buy it in 2020 or you can buy in 2030. It's not going out of fashion.

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

» Topics «
Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: CODEBQMIKETHURSTON - https://shorturl.at/fRV67