Getting Back in the Basement of the Building

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i was workin with he corporation, which i want to leave nameless. But since the covid incident, they've lost a massive volume of customers. The leadership team redirected their focus and said, how do we cater to this new market? How do we serve customers that are leaving us almost at a whim because of fear? They provided very necessary function for these businesses. Without them, you may go out of business. You need this function, and how do we redress it?

Mike Michalowicz shares how to zero in on the most important issues to fix next.

— YOU’LL LEARN —

1) How to identify what you need to fix next.

2) A crucial question you’re forgetting to ask.

3) The tremendous energy unleashed by providing context for goals.

Subscribe or visit AwesomeAtYourJob.com/ep566 for clickable versions of the links below.

— ABOUT MIKE —

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, and his newest book, Fix This Next: Make the Vital Change That Will Level Up Your Business. Mike is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.

• Book: Fix This Next: Make the Vital Change That Will Level Up Your Business

• Book Website: FixThisNext.com

• Website: MikeMichalowicz.com

• Alternate Website: MikeMotorbike.com

— RESOURCES MENTIONED IN THE SHOW —

• App: Voxer

• Book: Brief Answers to the Big Questions by Stephen Hawking

• Book: Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection by Jia Jiang

• Past episode: 059: Growing People with Jeff McManus

• Past episode: 547: Finding Greater Success and Fulfillment with an Infinite Mindset with Simon Sinek

— THANK YOU SPONSORS! —

• Magic Spoon. Enjoy free shipping on delicious, healthy, high-protein cereal that reminds you of childhood. Free shipping on the variety pack at magicspoon.com/HTBA.

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