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385: Fast user insights for product managers and innovators

Global Product Management Talk

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Getting to Customer Needs Is a Good Idea

Being different is often better than being better sometimes. Other things that you've seen used in terms of trying to get to customers needs, i've seen a lot of people try to use proxies where, all right, we're busy. We need to do discovery, but we don't really have time or the ability to get out to regular customers. But when you go to the same people repeatedly, they eventually turn into insiders because they've had conversations with you in the past.

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