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How to Reduce Costs in Your Business
One thing that I feel like is coming out in a lot of what you're saying is this idea of entrepreneurs particularly at this level not being sufficiently cost conscious. shifting away from that mindset seems to be relatively difficult for people or maybe just a difficult thing in general. Maybe give a couple tips or hints or whatever stories from the battlefield so to speak about thinking about costs before you're thinking about other things. Richard: The way to avoid e-commerce bloat is make sure that you have an op X number and then hold yourself to it as long as you can.