
Candid Commercials: Real People in Advertising
Under the Influence with Terry O'Reilly
00:00
Mountain Dew - Amountin Do You Could Have the First Half?
Listen to this next add from mountain dew. It features a not yet famous stephen cobert on the streets of new york city, where he actually jumps into the car of an unsuspecting real person and asks for a ride. You can't beat the spontaneity of real people when they don't know they're being recorded. But maybe the most famous blind taste test of them a was the pepsy challenge. The first hand grenade thrown in one of the biggest advertising battles ever, the cola wars.
Transcript
Play full episode