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5min chapter
Mission Statement Impossible
REWORK
Are Mission Statements Really the Soul of the Business?
The real telling statement for a lot of businesses is if they have a really good tag line. The simpler the business, the easier it would probably be to do. Trying to distil like wood what you stand for in a way that can drive decisions is incredibly hard. Foking depends everything on whether or not we learn anything? We're not better informed than anyone else. It's very one of the sentences in the book i dislike the most because it makes a good tweet fokable.
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