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Taking on Goliath (Interview)

The Changelog: Software Development, Open Source

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User Engagement and Growth Strategies

This chapter dives into the dynamics of user engagement within a reading subscription service, highlighting the proportion of Plus plan users and challenges in reaching product-market fit. The speakers discuss potential enhancements for a digital platform that supports both in-person and virtual book clubs, emphasizing the importance of community building and emotional investment. Strategies for improving conversion rates and exploring alternative revenue streams are also analyzed, addressing the balance between growth, profitability, and user experience.

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