
CM 300: Zorana Ivcevic Pringle on Turning Ideas into Action
Curious Minds at Work
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Unpacking Creativity: Beyond the Arts
This chapter defines creativity and its two essential components: originality and effectiveness, challenging the belief that it's exclusive to the arts. It categorizes creativity into four levels: mini C, little c, pro C, and big C, showcasing how creativity manifests in everyday life and problem-solving. Additionally, the chapter discusses the misconceptions surrounding creativity and emphasizes the importance of practice in realizing creative potential.
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