403: Josh Smith—From First Blood to Last Bite
The Way I Heard It with Mike Rowe
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Crafting Loyalty and Heritage
This chapter explores the significance of customer loyalty and branding through exceptional service, illustrated with a car dealer's commitment to quality. It delves into the knife manufacturing industry, discussing target markets and the cultural shifts around pocket knives, while highlighting the emotional weight of craftsmanship and community dynamics among knife makers. Additionally, it addresses the complexities of reality television participation and the value of recognition in the craft community.
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