How to Drive Ind Foot Traffic?

Local businesses are messing up with their marketang, that we want to talk about before we talk about some ways to drive ind foot traffic. So thethings that we really want to have happen in our local market is, i want people to want to shout me out. And again, we hope that happens. But you've got to be strategic about it too. Here's a great example i want to use. There was this company, it's still around, but they changed their name. I used to be called fashion abel. Now  they've kind of transitioned into jeans and other other things. They knew people aren't going to want to wear the word fashion able, right