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Season 6 Ep 3 — Olympic Champion Kristin Armstrong: Navigating an Era of Wearables, Data & Social Platforms

TrainingPeaks CoachCast

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Navigating Athletic Identity in the Age of Influencers

This chapter explores the impact of social media and sponsorship on athletes, highlighting the expectation for them to act as brand influencers. It discusses the balancing act athletes must perform between their personal aspirations and the professional demands of promotional responsibilities.

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