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4B with Margit #7: Building Brand Communities

a16z Live

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The Community Is So Powerful

Style seated is a beauty and hair styling app. The company was founded in 2012 by former stylist Melsio Viante, who now runs the business with ex-colleague David Walliams. Style seed has grown to become one of the most popular online hair salons for women around the world. They say that incorporating community into your marketing can be even more powerful than just word of mouth.

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