Nothing is forever: The De Beers story
The Daily Brief
00:00
From Diamonds to Gold: Shifts in Luxury Market Dynamics
This chapter explores the dramatic fall of De Beers in the diamond market amidst the growing popularity of lab-grown diamonds, leading to job losses and stagnant wages in Surat. It also examines the contrasting increase in gold demand, noting the complexities behind consumer motivations despite only a slight rise in sales volume.
Transcript
Play full episode
