The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

359: Ex senior McKinsey Partner and worldwide strategy practice co-leader, Kevin P. Coyne (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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The Case of Jeff Bezos

The Swiss office of McKinsey served all the prestigious clients in Switzerland. They did an expansion strategy for Swiss Air called Hunter and it had a bunch of sort of recommendations. The management team wandered off of that strategy and Swiss Air went bankrupt. Rajat: You've got to say here's what I am as a human being. I am willing to pay the price if necessary.

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