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Why does every celebrity have a hair care brand? | Shameless Promo Ep. 2

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CHAPTER

Celebrity Influence in Hair Care

This chapter explores the rise of celebrity-owned hair care brands, focusing on Sienna Naturals and its commitment to textured hair. It examines the marketing strategies employed by these brands, particularly the use of relatable ads and influencer partnerships to build consumer trust. Additionally, the chapter delves into the deep emotional connections individuals, especially within the Black community, have with their hair and hair care products.

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