Dan Levy on Storytelling and Positioning
Content, Briefly
The Art of Corporate Storytelling
This chapter examines the evolving role of communications in publicly traded companies, highlighting the shift towards an integrated storytelling approach that combines PR, social media, and internal messaging. The speakers stress the importance of crafting a clear narrative that aligns with strategic objectives and resonates with audiences while sharing insights on content marketing's evolution from journalism. Using examples like Amazon's Day One philosophy, the discussion underscores storytelling as essential for articulating a company's vision and connecting its positioning with its messaging.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
