302 - Dark Social Greatest Hits
GTM Live
00:00
Inbound Is the Number One Driver to Whether or Not They Become Customers
More important, in my view, than the actual sales execution, as long as the person doesn't mess it up. The idea that you take that two % and you can just like scale it out is a fundamental flaw. And so when you start looking at it in multi channel and kind of like multi multi pron strategy up top at this level,. It has to be how much money did we spend on all of these things, and how much revenue did we get in an inbound channel?
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