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Arival San Diego – 9 Takeaways from 3 Tour Operators

Tourpreneur Tour Business Podcast

CHAPTER

Diversifying Marketing for Tour Operators

This chapter emphasizes the need for tour operators to explore various marketing platforms like Instagram, Facebook, and TikTok to effectively reach Gen Z customers. It also discusses the balance between utilizing online travel agencies and managing profit margins, highlighting the importance of experimentation and personal connections in driving sales.

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