The Pro Is the Amateur That Showed Up Every Day

Varikku is the second Indian after Narendra Modi to have 2 million plus followers on Instagram, on YouTube and on LinkedIn. "I don't think there was anything that I could have done to set this goal up," Varikku says of his record-breaking social media success. When you are driven by a process, you just show up every single day with your three YouTube videos in a week, he says.