The Power to Change Your Habits: Identity Drives Behavior
Craig Groeschel Leadership Podcast
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You Do What You Do Because of What You Think of You
When making a choice, we essentially and subconsciously ask ourselves three questions. James March called this the identity model of decision-making. Often our identities are an undetected undercurrent, pulling us into behaviors. In principle 2, you do what you do because of what you think of you.
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