
277 - Ask Me Anything with Chris Walker | Demand Gen Live S2 x76
GTM Live
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Most companies think that what i the way that i put this forward is like totally unrealistic, because they just run performance marketing with google ads. And when you do that, or anything unqualified leads, you got your s c o strategyes tolyou'r getting a ton of junk sign ups that are totally unqualified. Do great marketing for a little while and prioritize the people that sales actually wants to talk to. Then guess what happens? Your sales team says, don't give that to an s d r. I want to talk to that person on the first touch. And that's when you know your marketing's working. Happy smiling faces.
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