The Importance of Desire in Capitalism

Among the seven deadly sins free occupies an exceptional place what's our ordinary notion of desire excessive desire. In contrast to this transgressive notion of desire the miser invests with desire moderation itself do not spend economies retain instead of letting go, he says. The capitalist is no longer the lone miser who sticks to his hidden treasure taking a secret peek at it when he is alone but the subject who accepts the basic paradox that the only way to preserve to multiply one's treasure is to spend it.