Dissecting GTM for Successful Integration
M&A Science
00:00
Go to Market Planning - How to Make the Connection Between Your Back Office and Your Sales Team
Make sure that everything's aligned before you start introducing customers to the back office piece. You'd have to obviously just make sure again, the whole workflow we talked about your process is there and you're not just integrating the functions when you don't have every little task covered so that it flows all together seamlessly. So doing this exercise with the marketing team sales team, the business process owners in the room at the same time gets everyone on the same page,. We make sure we don't have any gaps in our integration planning or any bad assumptions.
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