Designing blueprints for behavior change with Ruth Schmidt
The Decision Corner
00:00
Quantitative Testing Is More Than Strategy
Quantitative testing excels once options are already articulated. Funnelling people towards the optimal option for them is much more quantitatively tractable. By contrast, if we have to figure out what the choices are that we should even make available in the first place, that's not necessarily something that quantitative testing is really well set up to help us. But exactly, it means that you're thinking about the tog capabilities that support those things, and there are. This is part of, we're coming from a strategy background, i think can be quite helpful.
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