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2min chapter
‘Incrementality’ Is The Buzzword That Stole Prog IO
The Big Story
Insights on Industry Challenges and Wastage in Marketing Practices
Industry professionals discuss concerns with consent management platforms, dysfunctionality of programmatic advertising, and challenges faced by agencies in implementing cookie testing programs, highlighting the prevalent waste in marketing practices and client delays in testing.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode